Everywhere Agency knows that one of the quickest ways to likeable social content is to “Put on a dog on it!” We are canine enthusiasts, bringing our fur buddies to work regularly, ugly crying over dog rescue videos, and supporting pet adoption. Being both social media experts and animal lovers we’ve been following the trend of pet influencers for quite some time, and even way back in 2014, The Telegraph reported that 1 in 4 cats and dogs had their very own social media accounts. As of last week, we took our puppy love and social savvy to the next level. We have officially welcomed our first four-legged member to Everywhere Society, our in-house influencer network. Meet Indy the Goldendoodle.
Our dive into dog talent was inspired by our client, Autotrader. Everywhere was engaged to help produce #ParkandBark, an event celebrating National Dog Day. Autotrader used the event to educate dog owners about the best pet-friendly cars and accessories. Hundreds of dog guests enjoyed free treats, received swag prizes, and played in the costume photo booth. Pet experts schooled the crowd in dog CPR, the art of doggy massage (Shi-A-Tzu… Get it?), and puppies in need were available for adoption.
Everywhere also took this opportunity to reach out to a few A-list Instagram influencers, including Indy the Goldendoodle and Sparkles the Diva.
So why are brands so eager to add some canine appeal? It could have something to do with the fact that this year pet owners are projected to spend $62 billion dollars on their furry friends, according to the American Pet Products Association. Not to mention the added bonus that brand reputations are rarely ruined by the actions of a Yorkshire Terrier. Dogs breed happiness, with pups like ChloeKardoggian slinging products for Clorox and Boo the Pomeranian working as a liaison for Virgin Airlines, it’s hard to think of a brand that wouldn’t benefit from pup-endorsement.
If you know a great pet influencer looking for amazing brands, be sure to tell them to apply to Everywhere Society. Also, we will be attending BarkWorld, the premiere pet blogging conference, this October. If you’ll be there too, give us a woof because when it comes to pets and brands – we think this is just the beginning of a beautiful friendship.