Blog
Whether you’re looking for our take on the latest shift in the social media landscape, a deeper understanding of influencer marketing, or want to learn more about life at Everywhere Agency, you’ve come to the right place!
The Garnish: September 2019
In this edition of The Garnish, an influencer takes ‘fall’ a little too seriously, Brita ruins #HotGirlSummer, and that phresh pair of Uggs is just one ‘shazam’ away, thanks to Amazon. Here are the social media trends you need to know about for September 2019.
You Can Hide But You Can’t Run: Instagram in an Age of Hidden Likes
In the wake of Instagram’s recent tests of hiding likes on posts, we’re asking ourselves: if a photo is posted to Instagram and no one can see how many people liked it, will people still engage? We’re weighing out the pros and cons on the Everywhere blog.
The A to Gen Z of Influencer Marketing
By the year 2020, Generation Z will make up 40% of all consumers. But how do you reach this ad-blocking, visually-driven group of social activists? By keeping it real, of course. Enter: influencers. Here’s how to leverage influencers to meet Gen Z where they are.
The Garnish: June 2019
This just in: Instagram stories now have music lyrics, Millennials are broke, and Ikea is killing it on Pinterest. Check out the Everywhere team’s deep dive into these newsworthy industry updates and more in this month’s edition of the Garnish.
How Changing Visual Trends Impact Influencer Marketing
There’s a shift coming to an Instagram feed near you and it may impact how you curate content and engage with your audiences. Perfection is on the outs and authenticity is so hot right now. Brands and Influencers: this one’s for you.
The Best Influencer Marketing and Blogging Conferences
The best influencer marketing thrives on networking and relationship-building, and industry conferences are where it all starts. This is the ultimate guide to the best influencer and blogger conferences in the U.S. for 2019.
The Garnish: May 2019
From KFC’s “hot” Mother’s Day campaign, to new Instagram Story features, check out what the Everywhere team has to say about this month’s most intriguing industry trends and updates.
Pet-fluence: Adopting a New View of Influencer Marketing
Let’s put misconceptions aside and get back to what made influencer marketing so impactful in the first place: human connection. Here’s one pet’s journey from forgotten shelter pet, to viral sensation, thanks to the power of word-of-mouth!
Barking up the Right Tree: How Pet Influencers are Transforming Social Media
Over the past 10 years, Everywhere Society has become a delightfully diverse menagerie amidst the rise of pet influencers. We’re introducing you to some of our fur-fluencial friends and the campaigns they’ve helped make award-winning!
The Garnish: April 2019
From Facebook records found on Amazon servers to Pinterest developing an e-commerce platform, we give our opinions on some recent happenings affecting the influencer marketing and social media industries.
Meet Everywhere’s Newest Account Manager: Caty Leslie
She’s an account manager pro with a serious case of wanderlust, and she’s always looking for the next best restaurant in Atlanta. Meet Caty Leslie, Everywhere Agency’s newest team member!
AMYs 2019 Recap: Walking Away with Two Big Wins
At the 2019 Amy Awards, we walked away with two huge wins: Marketer of the Year and Best Digital Advertising campaign. Here are the backstories that led up to these first-time, legendary moments.
Call Me Crazy and I’ll Show You What Crazy Can Do
Women have always been told that they’re crazy. They’re out of their minds. They can’t do that. Here’s my story of how I followed my crazy dreams to become CEO of the leading influencer marketing agency in Atlanta.
Is SXSW Getting Older or Am I Getting Younger?
Our CEO, Danica Kombol, just got back from SXSW 2019 in Austin, TX. While she was there keepin it weird, she asked a few industry leaders about the greying of SXSW and if it’s good or bad. Check out what they had to say.
How Influencer Marketing Kickstarts Female Entrepreneurialism
The industry of influencer marketing has proven to be a steadfast pathway to female empowerment, giving women the power platform they need to be successful entrepreneurs. Here’s how the industry has encouraged women to be the badass bosses they know they can be!
We Didn’t Start the Fyre: In Defense of Influencer Marketing
The roof, the roof, the roof is on fyre. The roof of the house of influencer marketing that is, courtesy of the original American f**k boy, Billy McFarland. But we’re not about to sit around and watch our baby burn. We’ve got fire hoses at the ready and we’re taking our house back.
From ROI to UGC — Takeaways from an AMA Keynote Luncheon
How can brands best leverage influencer marketing in 2019? Our CEO, Danica Kombol, alongside a panel of experts, discussed topics from bolstering ROI to generating collections of UGC at the February AMA Keynote luncheon. Learn how influencer marketing can be – and is becoming – the true marketing industry darling!
DiSC: Learning Our Workplace Love Language
Communication is key to the Everywhere culture, and DiSC is our love language. Learn our who’s-who in each style and how we put it into practice.
Sourcing Influencers: The Fight for Authentic Content
We all created this monster, and it’s time we start digging ourselves out of this hole we created in the fight for bigger share of voice and pay to play content. Learn how together, we can fight our mutual enemy: inauthenticity.
Everywhere Welcomes Hannah Pearman to the Team!
She calls her motherland New Zealand and has a sweet tooth beyond compare, but at the heart of it all, she’s a strategist! Learn more about Everywhere’s newest Content Strategist, Hannah Pearman!
A Good Influence: How to Use Influencers to Promote Your CSR Initiatives
It’s true that influencers are often used to promote consumer goods, but you would be surprised at how effective an influencer campaign can be to promote your company’s philanthropic efforts & sustainability programs. Here are our tips for leveraging influencers for your CSR initiatives!
Followers Aren’t Everything – How We Choose Influencers
Trust us, we want to pick you – but due to fraudulent followers and bad industry practices, we have had to make some very serious changes to the way we vet the influencers we recommend to our clients for campaigns. Get insight into our new methods!
Small Business, Big Gratitude
With Small Business Saturday on the horizon, we’re setting our Thanksgiving table and counting all the things we’re grateful for as a small but mighty Atlanta business. Along with the usual turkey and sweet potato pie, here are a few of our everyday blessings!
Is Your Agency FTC Compliant? A Guide for Attorneys
In any influencer marketing project, compliance should be as important to the brand or agency as it is to the legal team. Here are 6 elements to review with your agency or marketing team to ensure compliance around disclosure.
