Blog
Whether you’re looking for our take on the latest shift in the social media landscape, a deeper understanding of influencer marketing, or want to learn more about life at Everywhere Agency, you’ve come to the right place!
The Garnish – May 2020
Day 756 of quarantine…does anyone else feel like they’re stuck in Groundhog Day but without the hilarity of Bill Murray? If the days are bound to repeat let’s at least throw some good news into the mix. From Instagram stickers to nonprofit virtual events — here’s our roundup of social goodness in social media this week.
How Brands are Implementing TikTok During the COVID-19 Crisis
What immediately comes to mind when you think of TikTok? Dances, memes, challenges, and music, of course! All the things we love about TikTok have kept us connected as we’ve adjusted to the new norm of social distancing, and smart brands have found innovative ways to use the popular platform to reach consumers.
IRL to Virtual: 5 Benefits of Turning Your Nonprofit Event into a Virtual Success
Nonprofits need support now more than ever and so many of these organizations rely on their annual galas as vital fundraisers. In the spirit of “the show must go on,” the YWCA of greater Atlanta partnered with Everywhere to take their annual gala virtual. Here are the benefits we learned along the way.
COVID-19 + Influencers: How Creators are Responding to the Crisis
It’s been over a month since COVID-19 brought the world to a standstill. People and businesses around the globe are asking themselves: when life does go back to normal, what will “normal” look like? We asked our influencer community how they have been affected by the virus. You may find their response surprising.
Coronavirus and Your Brand – When and How to Use Influencer Marketing
Is influencer marketing the right tactic for your brand right now? See how brands are activating influencers in this time of pandemic pandemonium to help stop misinformation and provide resources for staying safe.
The Garnish: April 2020
Social media is the world’s focal point for connection right now. Here are our findings on the social goodness influencer marketing is bringing to the table during these strange and uncertain times.
Benefits of Working with an Influencer Marketing Agency
Influencers are a relatable, real world voice you can use to build your brand’s presence. But it’s important to do it the right way. Enter: influencer marketing agencies. Here are the benefits of having an agency partner for your influencer marketing efforts.
The Garnish: January 2020
New decade, who dis? It’s the start of a glorious new year and we’ve got 2020 vision for #girlboss energy, impulse purchases, and kitesurfing lessons.
7 Influencer Marketing Trends for 2020
From an undeniable rise in the popularity of TikTok to ethics in marketing being more important than ever, here’s our take on influencer trends coming down the line in 2020.
Our 10 Biggest Lessons: End of a Decade Edition.
2020 marks the start of our second decade as Everywhere Agency. For 10 years, we’ve been proudly amplifying the voices of real people to tell stories about the real brands they love. So, in celebration of our 10th birthday and a new year, we’re sharing our stories.
Influence From the Inside: Employees as Brand Ambassadors
Trust is a golden commodity for any brand — and who better to help you earn that trust than the people who work for you? Learn how to empower your employees as your most influential brand advocates.
The Garnish: September 2019
In this edition of The Garnish, an influencer takes ‘fall’ a little too seriously, Brita ruins #HotGirlSummer, and that phresh pair of Uggs is just one ‘shazam’ away, thanks to Amazon. Here are the social media trends you need to know about for September 2019.
You Can Hide But You Can’t Run: Instagram in an Age of Hidden Likes
In the wake of Instagram’s recent tests of hiding likes on posts, we’re asking ourselves: if a photo is posted to Instagram and no one can see how many people liked it, will people still engage? We’re weighing out the pros and cons on the Everywhere blog.
The A to Gen Z of Influencer Marketing
By the year 2020, Generation Z will make up 40% of all consumers. But how do you reach this ad-blocking, visually-driven group of social activists? By keeping it real, of course. Enter: influencers. Here’s how to leverage influencers to meet Gen Z where they are.
The Garnish: June 2019
This just in: Instagram stories now have music lyrics, Millennials are broke, and Ikea is killing it on Pinterest. Check out the Everywhere team’s deep dive into these newsworthy industry updates and more in this month’s edition of the Garnish.
How Changing Visual Trends Impact Influencer Marketing
There’s a shift coming to an Instagram feed near you and it may impact how you curate content and engage with your audiences. Perfection is on the outs and authenticity is so hot right now. Brands and Influencers: this one’s for you.
The Best Influencer Marketing and Blogging Conferences
The best influencer marketing thrives on networking and relationship-building, and industry conferences are where it all starts. This is the ultimate guide to the best influencer and blogger conferences in the U.S. for 2019.
The Garnish: May 2019
From KFC’s “hot” Mother’s Day campaign, to new Instagram Story features, check out what the Everywhere team has to say about this month’s most intriguing industry trends and updates.
Pet-fluence: Adopting a New View of Influencer Marketing
Let’s put misconceptions aside and get back to what made influencer marketing so impactful in the first place: human connection. Here’s one pet’s journey from forgotten shelter pet, to viral sensation, thanks to the power of word-of-mouth!
Barking up the Right Tree: How Pet Influencers are Transforming Social Media
Over the past 10 years, Everywhere Society has become a delightfully diverse menagerie amidst the rise of pet influencers. We’re introducing you to some of our fur-fluencial friends and the campaigns they’ve helped make award-winning!
The Garnish: April 2019
From Facebook records found on Amazon servers to Pinterest developing an e-commerce platform, we give our opinions on some recent happenings affecting the influencer marketing and social media industries.
Meet Everywhere’s Newest Account Manager: Caty Leslie
She’s an account manager pro with a serious case of wanderlust, and she’s always looking for the next best restaurant in Atlanta. Meet Caty Leslie, Everywhere Agency’s newest team member!
AMYs 2019 Recap: Walking Away with Two Big Wins
At the 2019 Amy Awards, we walked away with two huge wins: Marketer of the Year and Best Digital Advertising campaign. Here are the backstories that led up to these first-time, legendary moments.
Call Me Crazy and I’ll Show You What Crazy Can Do
Women have always been told that they’re crazy. They’re out of their minds. They can’t do that. Here’s my story of how I followed my crazy dreams to become CEO of the leading influencer marketing agency in Atlanta.
