Blog

Whether you’re looking for our take on the latest shift in the social media landscape, a deeper understanding of influencer marketing, or want to learn more about life at Everywhere Agency, you’ve come to the right place!

Feature Images of People From SXSW

Is SXSW Getting Older or Am I Getting Younger?

Our CEO, Danica Kombol, just got back from SXSW 2019 in Austin, TX. While she was there keepin it weird, she asked a few industry leaders about the greying of SXSW and if it’s good or bad. Check out what they had to say.

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How Influencer Marketing Kickstarts Female Entrepreneurialism

The industry of influencer marketing has proven to be a steadfast pathway to female empowerment, giving women the power platform they need to be successful entrepreneurs. Here’s how the industry has encouraged women to be the badass bosses they know they can be!

Fyre Festival Cheese Sandwich

We Didn’t Start the Fyre: In Defense of Influencer Marketing

The roof, the roof, the roof is on fyre. The roof of the house of influencer marketing that is, courtesy of the original American f**k boy, Billy McFarland. But we’re not about to sit around and watch our baby burn. We’ve got fire hoses at the ready and we’re taking our house back.

From ROI to UGC — Takeaways from an AMA Keynote Luncheon

How can brands best leverage influencer marketing in 2019? Our CEO, Danica Kombol, alongside a panel of experts, discussed topics from bolstering ROI to generating collections of UGC at the February AMA Keynote luncheon. Learn how influencer marketing can be – and is becoming – the true marketing industry darling!

Sourcing Influencers: The Fight for Authentic Content

We all created this monster, and it’s time we start digging ourselves out of this hole we created in the fight for bigger share of voice and pay to play content. Learn how together, we can fight our mutual enemy: inauthenticity.

Everywhere Welcomes Hannah Pearman to the Team!

She calls her motherland New Zealand and has a sweet tooth beyond compare, but at the heart of it all, she’s a strategist! Learn more about Everywhere’s newest Content Strategist, Hannah Pearman!

A Good Influence: How to Use Influencers to Promote Your CSR Initiatives

It’s true that influencers are often used to promote consumer goods, but you would be surprised at how effective an influencer campaign can be to promote your company’s philanthropic efforts & sustainability programs. Here are our tips for leveraging influencers for your CSR initiatives!

Followers Aren’t Everything – How We Choose Influencers

Trust us, we want to pick you – but due to fraudulent followers and bad industry practices, we have had to make some very serious changes to the way we vet the influencers we recommend to our clients for campaigns. Get insight into our new methods!

Small Business, Big Gratitude

With Small Business Saturday on the horizon, we’re setting our Thanksgiving table and counting all the things we’re grateful for as a small but mighty Atlanta business. Along with the usual turkey and sweet potato pie, here are a few of our everyday blessings!

Is Your Agency FTC Compliant? A Guide for Attorneys

In any influencer marketing project, compliance should be as important to the brand or agency as it is to the legal team. Here are 6 elements to review with your agency or marketing team to ensure compliance around disclosure.

Everywhere Sweeps PRSA Phoenix Awards with 7 Wins

In 2017, we won three. How’d we do in 2018? Pretty great, actually. Here’s some more insight on our campaigns that racked up seven awards total, with five bona fide Phoenix Awards and two awards of excellence.

Everywhere Loves Women Who Mean Business

Everywhere is proud to be a woman-owned and run business, and when it came to naming our new conference rooms, we chose to honor women who inspire us. Learn more about the trailblazing women we selected to represent our #GirlBoss roots!

Scariest Influencer Marketing Mistakes to Avoid

From zombie followers to looming FTC requirements, as influencer marketing becomes a more integral pillar in your marketing strategy, avoid being haunted by common mistakes with these four key tactics.

influencers end-of-year

How to Use Influencer Marketing for End-of-Year Campaigns

Are you looking to spend leftover budget that will disappear come January 1? Learn how you can strategically use those extra funds in the final hours of this year (or to plan for next year) to reach consumers with influencer marketing!

The Grand Reveal: Everywhere’s New Office!

The wait is over! Everywhere is excited to showcase our brand new office space, located in the bustling area of Old Fourth Ward in Atlanta, Georgia. Located right off the BeltLine, we’re ecstatic to call this space our home. Stop by and see us today!

Everywhere Welcomes Abby Daughtry!

My name is Abby, and I am thrilled to be joining the Everywhere Agency team as an account coordinator. I look forward to diving deep into the world of influencer and social media marketing with an inspiring group of women by my side.

Everywhere Welcomes Sydney Clark!

My name is Sydney, and I am honored to be the newest addition to the Everywhere fam! I look forward to putting my experience and enthusiasm for the ever-evolving social landscape to use in the influencer marketing industry while learning a ton from this dynamic group of women!

Brands Want to See Receipts: Proving Your Value as an Influencer

At Everywhere, we create case studies to illustrate our previous successes in order to win over potential clients. It should be no surprise that brands expect the same from influencers. Check out these 4 tips on how to prove your worth to the brands you want to partner with!

Everywhere Welcomes Back Britton Edwards!

The last time you heard from Britton on our blog she was anxiously awaiting the birth of her first child. Now, 5 years later, she’s returned to Everywhere Agency as our new Director of Client Relations and has 10 facts she’d like to share about herself! Read more.

Everywhere Welcomes Maya DeJoie!

Hi everyone! My name is Maya, and I’m extremely excited to start this new chapter with Everywhere Agency as an account manager!