Blog

This just in: Instagram stories now have music lyrics, Millennials are broke, and Ikea is killing it on Pinterest. Check out the Everywhere team’s deep dive into these newsworthy industry updates and more in this month’s edition of the Garnish.

There’s a shift coming to an Instagram feed near you and it may impact how you curate content and engage with your audiences. Perfection is on the outs and authenticity is so hot right now. Brands and Influencers: this one’s for you.

The best influencer marketing thrives on networking and relationship-building, and industry conferences are where it all starts. This is the ultimate guide to the best influencer and blogger conferences in the U.S. for 2019.

From KFC’s “hot” Mother’s Day campaign, to new Instagram Story features, check out what the Everywhere team has to say about this month’s most intriguing industry trends and updates.

Let’s put misconceptions aside and get back to what made influencer marketing so impactful in the first place: human connection. Here’s one pet’s journey from forgotten shelter pet, to viral sensation, thanks to the power of word-of-mouth!

Over the past 10 years, Everywhere Society has become a delightfully diverse menagerie amidst the rise of pet influencers. We’re introducing you to some of our fur-fluencial friends and the campaigns they’ve helped make award-winning!

From Facebook records found on Amazon servers to Pinterest developing an e-commerce platform, we give our opinions on some recent happenings affecting the influencer marketing and social media industries.

She’s an account manager pro with a serious case of wanderlust, and she’s always looking for the next best restaurant in Atlanta. Meet Caty Leslie, Everywhere Agency’s newest team member!

At the 2019 Amy Awards, we walked away with two huge wins: Marketer of the Year and Best Digital Advertising campaign. Here are the backstories that led up to these first-time, legendary moments.

Women have always been told that they’re crazy. They’re out of their minds. They can’t do that. Here’s my story of how I followed my crazy dreams to become CEO of the leading influencer marketing agency in Atlanta.

Our CEO, Danica Kombol, just got back from SXSW 2019 in Austin, TX. While she was there keepin it weird, she asked a few industry leaders about the greying of SXSW and if it’s good or bad. Check out what they had to say.

The industry of influencer marketing has proven to be a steadfast pathway to female empowerment, giving women the power platform they need to be successful entrepreneurs. Here’s how the industry has encouraged women to be the badass bosses they know they can be!

How can brands best leverage influencer marketing in 2019? Our CEO, Danica Kombol, alongside a panel of experts, discussed topics from bolstering ROI to generating collections of UGC at the February AMA Keynote luncheon. Learn how influencer marketing can be – and is becoming – the true marketing industry darling!

Communication is key to the Everywhere culture, and DiSC is our love language. Learn our who’s-who in each style and how we put it into practice.

We all created this monster, and it’s time we start digging ourselves out of this hole we created in the fight for bigger share of voice and pay to play content. Learn how together, we can fight our mutual enemy: inauthenticity.

She calls her motherland New Zealand and has a sweet tooth beyond compare, but at the heart of it all, she’s a strategist! Learn more about Everywhere’s newest Content Strategist, Hannah Pearman!

It’s true that influencers are often used to promote consumer goods, but you would be surprised at how effective an influencer campaign can be to promote your company’s philanthropic efforts & sustainability programs. Here are our tips for leveraging influencers for your CSR initiatives!

Trust us, we want to pick you – but due to fraudulent followers and bad industry practices, we have had to make some very serious changes to the way we vet the influencers we recommend to our clients for campaigns. Get insight into our new methods!

With Small Business Saturday on the horizon, we’re setting our Thanksgiving table and counting all the things we’re grateful for as a small but mighty Atlanta business. Along with the usual turkey and sweet potato pie, here are a few of our everyday blessings!

In any influencer marketing project, compliance should be as important to the brand or agency as it is to the legal team. Here are 6 elements to review with your agency or marketing team to ensure compliance around disclosure.

In 2017, we won three. How’d we do in 2018? Pretty great, actually. Here’s some more insight on our campaigns that racked up seven awards total, with five bona fide Phoenix Awards and two awards of excellence.

Everywhere is proud to be a woman-owned and run business, and when it came to naming our new conference rooms, we chose to honor women who inspire us. Learn more about the trailblazing women we selected to represent our #GirlBoss roots!

From zombie followers to looming FTC requirements, as influencer marketing becomes a more integral pillar in your marketing strategy, avoid being haunted by common mistakes with these four key tactics.