Month: January 2017

Choosing Influencers for Client Campaigns

I feel the need to demystify something about the process of choosing influencers for client campaigns.  It may surprise you, but at Everywhere, we do not crowd around a conference table, look at the slate of applicants and pick our personal favorites.  We all had our fair share of suffering on behalf of the “populars” […]

Growing My Influence: How I got 190K Followers (And Counting)

Being a social media influencer is a fairly new phenomenon. I personally never set out to be an Instagram influencer. Doctor, veterinarian, singer… influencer? Nope. It never crossed my mind and quite frankly I didn’t believe these so-called influencers influenced any behavior. However, one day I was trying to find a reliable pair of platform […]