Category: Content Marketing

Influencer Marketing: It’s the Real Thing

Coca-Cola came out with their iconic “It’s the Real Thing” commercial in 1971. With the country overwhelmed by Vietnam, the Manson Murders, and the Watergate scandal – the ad seemed to announce a world where real people of all ages and races, “live together in perfect harmony.” It was only fitting that the final episode […]

How to Build an Effective Social Media Strategy

One of the most common questions we get after mentioning that we work in social media marketing is, “So, you get to be on Facebook/Instagram/Twitter all day?” There’s a huge misconception that our jobs aren’t valid or strategic. To that notion I say: bah humbug. Social media strategy is critical to succeed as a brand […]

Micro-Influencers for Meaningful Results

The newest trend in digital marketing is the use of influencers. Common perception is that an influencer is someone with millions of followers, but contrary to popular belief, an influencer can be someone with only a few hundred readers who are hyper-local and regularly engage with their content. An often-overlooked group and potentially the key […]

FTC Guidelines for Influencer Marketing

There is a fair amount of panic these days about FTC guidelines, mostly driven by a handful of celebrities (like the Kardashians) who neglected to disclose the fact that they received financial compensation in exchange for social shares.   The FTC has even cracked down on major brands like Lord & Taylor for flagrantly defying […]

Video Marketing Tips Marketers Should Know

Creating social media posts with visuals is a must. Brand strategist are not looking to increase followers on Twitter and Facebook, they’re looking for engagement on their posts. If you want engagement, add videos. Video marketing for social media is effective and can be an inexpensive option. Videos are increasingly becoming the focal point on […]

Five Fashionable Reasons to Give Influencer Marketing Campaigns a Try

We predict that 2016 is going to be “the year” for influencer marketing campaigns. After all, nearly one in four marketers rate influencer marketing as the fastest-growing online customer-acquisition method, and nearly 60 percent of marketers are planning on increasing their spend in this area (AdWeek, 2015). It seems that everywhere you look online, there’s another […]

Influencer Marketing Campaigns – A Quasi “How To” Manual

At our agency, we’ve been in the blogger relations business since we opened our doors six years ago. We live, breathe and drink influencer marketing, but I’m still uneasy with the notion of building a manual for “how to reach out to bloggers.” Not because I think we have some secret formula when it comes […]

How To Make Something Go Viral On Social Media (NOT)

It’s 2015 and I still get asked that dreaded question posed to nearly every social media marketer. That question is, “Can you make this go viral?” My answer is always the same, “You can’t make something go viral any more than you can make a toddler eat spinach.” I always stress to think “shareable” instead […]