What immediately comes to mind when you think of TikTok? Dances, memes, challenges, and music, of course! All the things we love about TikTok have kept us connected as we’ve adjusted to the new norm of social distancing, and smart brands have found innovative ways to use the popular platform to reach consumers.
Category: Influencer Marketing
It’s been over a month since COVID-19 brought the world to a standstill. People and businesses around the globe are asking themselves: when life does go back to normal, what will “normal” look like? We asked our influencer community how they have been affected by the virus. You may find their response surprising.
Is influencer marketing the right tactic for your brand right now? See how brands are activating influencers in this time of pandemic pandemonium to help stop misinformation and provide resources for staying safe.
Social media is the world’s focal point for connection right now. Here are our findings on the social goodness influencer marketing is bringing to the table during these strange and uncertain times.
Influencers are a relatable, real world voice you can use to build your brand’s presence. But it’s important to do it the right way. Enter: influencer marketing agencies. Here are the benefits of having an agency partner for your influencer marketing efforts.
From an undeniable rise in the popularity of TikTok to ethics in marketing being more important than ever, here’s our take on influencer trends coming down the line in 2020.
By the year 2020, Generation Z will make up 40% of all consumers. But how do you reach this ad-blocking, visually-driven group of social activists? By keeping it real, of course. Enter: influencers. Here’s how to leverage influencers to meet Gen Z where they are.
The roof, the roof, the roof is on fyre. The roof of the house of influencer marketing that is, courtesy of the original American f**k boy, Billy McFarland. But we’re not about to sit around and watch our baby burn. We’ve got fire hoses at the ready and we’re taking our house back.
Our industry is headed towards a reckoning. Much like many innovative technologies and services that came before it, influencer marketing has exploded onto the scene in recent years with little regulation and increasing saturation, but the end of the wild, wild west of our world of influence is nigh. Here’s the basic conundrum: As influencer […]
Earlier this week, the Washington Post published an article about the new shiny and spotless void that is the “mommy Internet”. Do sponsored blog posts and beautiful Instagram pictures mean the “real” mom blogger of yore is dead and gone? As people who work with parenting influencers day in and day out, we argue that […]