Category: Society

Choosing Influencers for Client Campaigns

I feel the need to demystify something about the process of choosing influencers for client campaigns.  It may surprise you, but at Everywhere, we do not crowd around a conference table, look at the slate of applicants and pick our personal favorites.  We all had our fair share of suffering on behalf of the “populars” […]

Society Spotlight: Jewel Figueras

It’s no secret that we love our Everywhere Society members – and as a way to showcase some of our Society superstars, we’re bringing back the Society Spotlight on our blog. This month we are featuring Jewel Figueras of Jewel’s Fab Life. Jewel is a beacon in the blogger community, and you’d be hard pressed […]

Influencer Marketing Campaigns – A Quasi “How To” Manual

At our agency, we’ve been in the blogger relations business since we opened our doors six years ago. We live, breathe and drink influencer marketing, but I’m still uneasy with the notion of building a manual for “how to reach out to bloggers.” Not because I think we have some secret formula when it comes […]