Challenge: Every year when spring rolls around, parents open their kids’ drawers to find that the clothes that fit last year no longer do! In order to capitalize on this pivotal shopping time for parents of toddlers, Everywhere Agency created a campaign driven by user generated content to increase brand awareness for OshKosh while showcasing the latest OshKosh styles and a coupon code specific to the campaign, which allowed us to track the ROI of our efforts.
Solution: We secured 75 bloggers to promote the coupon code, host a giveaway on their page, and share their best advice for spring break planning and packing. All posts were anchored by professional-looking photography featuring their children wearing their favorite OshKosh styles and were shared socially using #BreakForSpring.
Result: The #BreakForSpring campaign was responsible for an 8,000% return in sales on their initial marketing investment. It also generated 42+ million impressions with 75 blog posts, more than 525 photos of stylish OshKosh kids, 740+ social posts, and more than 15,000 interactions. We won a PR News Social Media Award, a PRSA Phoenix Award, and a Silver Davey Award for our work on #BreakForSpring.