CHALLENGE: Novelis is the largest producer of rolled aluminum in the world and needed to find a way to connect with consumers through social media to establish themselves as an eco-friendly, innovative, and global industry leader.
SOLUTION: We built a global social media content strategy with content verticals that supported all of Novelis’ business goals of awareness, unifying its voice, employee recognition, and humanizing the brand. We recommended and implemented a daily posting frequency and crafted pieces of content that did not focus purely on promotion, but on driving conversation.
RESULT: The social media channels acted as a campfire for employees to learn about worldwide initiatives, while also educating consumers on Novelis’ commitment to creating eco-friendly products that reduce their carbon footprint, and frankly, making content about aluminum interesting and newsworthy. Our strategy was a quantifiable success! Novelis’ online channels experienced a 665% follower increase on Facebook, a 135% follower increase on Twitter, a 180% follower increase on YouTube, and a 70% increase of followers on LinkedIn.