Ball® Mason Jars’ Influencer Pop-Up Event
Client
Campaign Goal

Challenge

Solution

Result
Not only did the influencers expand awareness for the Ball® Mason Jar brand as a versatile organization and décor tool among millennial women, they also drove over 5K clicks to the Target landing page. Despite leveraging no other forms of traditional advertising and PR tactics, sales of Ball Mason Jars at Target experienced a measurable (but confidential) lift. Beyond that, the campaign generated 2 million impressions, resulted in 81 photo assets, and the media value of the influencers’ efforts was valued at $49.6K, essentially double the cost of that portion of the campaign spend.

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