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Guinness World Record #BeatCancer

Client

Guinness World Record

Campaign Goal

Social Media for Social Good

Guinness World Record for Most Widespread Social Networking Message in 24 Hours

$
Raised for Cancer Research

Challenge

If you think social media can’t be used for good, you’re wrong! Everywhere decided to prove our point by raising money for cancer-related nonprofits with the power of social media.

Solution

Everywhere launched the #BeatCancer campaign at the ever popular BlogWorld Expo in 2009. We encouraged bloggers and influencers to share the #BeatCancer message on their social channels. Sponsors eBay/PayPal and MillerCoors joined forces with us, offering to pay a penny per Tweet or Facebook mention.

Result

Everywhere set the first Guinness World Record for the most widespread social networking message with our #BeatCancer campaign. Within two hours of launching our effort, we were a trending topic on Twitter – and stayed that way for three solid days. Celebrities like Kim Kardashian and Perez Hilton joined our Twitter brigade, adding to the attention. We raised a total of $70,000 and were featured on CNN, Huffington Post, and the New York Times. Total impressions? More than 100 million!

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