More share buttons
Share with your friends










Submit
Share on Pinterest

Guinness World Record #BeatCancer

Client

Everywhere CSR Initiative

Campaign Goal

Social Media for Social Good

Guinness World Record for Most Widespread Social Networking Message in 24 Hours

$
Raised for Cancer Research

Challenge

If you think social media can’t be used for good, you’re wrong! Everywhere decided to prove our point by raising money for cancer-related nonprofits with the power of social media.

Solution

Everywhere launched the #BeatCancer campaign at the ever popular BlogWorld Expo in 2009. We encouraged bloggers and influencers to share the #BeatCancer message on their social channels. Sponsors eBay/PayPal and MillerCoors joined forces with us, offering to pay a penny per Tweet or Facebook mention.

Result

Everywhere set the first Guinness World Record for the most widespread social networking message with our #BeatCancer campaign. Within two hours of launching our effort, we were a trending topic on Twitter – and stayed that way for three solid days. Celebrities like Kim Kardashian and Perez Hilton joined our Twitter brigade, adding to the attention. We raised a total of $70,000 and were featured on CNN, Huffington Post, and the New York Times. Total impressions? More than 100 million!

Other Case Studies

pair of gold sneakers

High Museum of Art

11 Influencers 240+ Social Shares 16K+ Snapchat Views Previous Next Challenge Sneaker culture, born underground and only recently finding its way into the mainstream conversation,