Novelis Global Rolling Out Compelling Content
Social Media Content Strategy
Novelis is the largest producer of rolled aluminum in the world and needed to find a way to connect with consumers and potential employees through social media to establish themselves as an eco-friendly, innovative, and global industry leader.
We built a global social media content strategy with content verticals that supported all of Novelis’ business goals of awareness, unifying its voice, employee recognition, and humanizing the brand. We recommended and implemented a daily posting frequency and crafted pieces of content that did not focus purely on promotion, but on driving conversation.
The social media channels acted as a campfire for employees to learn about worldwide initiatives, while also educating consumers on Novelis’ commitment to creating eco-friendly products that reduce their carbon footprint, and frankly, making content about aluminum interesting and newsworthy. Our strategy was a quantifiable success! The Novelis’ social channels saw a tremendous growth in followers: 665 percent on Facebook, 135 percent on Twitter, a 180 percent increase on YouTube, and a 70 percent increase on LinkedIn.
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2.1 Million Impressions
9% Click-through Rate
665% Follower Increase on Facebook
135% Follower Increase on Twitter
180% Follower Increase on YouTube
70% Follower Increase on LinkedIn
8,000% ROI Dollar for Dollar