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Novelis Global Rolling Out Compelling Content

Client

Novelis Global

Campaign Goal

Social Media Content Strategy

%
Follower Increase on Facebook
%
Follower Increase on Twitter
%
Follower Increase on YouTube
%
Follower Increase on LinkedIn

Challenge

Novelis is the largest producer of rolled aluminum in the world and needed to find a way to connect with consumers and potential employees through social media to establish themselves as an eco-friendly, innovative, and global industry leader.

Solution

We built a global social media content strategy with content verticals that supported all of Novelis’ business goals of awareness, unifying its voice, employee recognition, and humanizing the brand. We recommended and implemented a daily posting frequency and crafted pieces of content that did not focus purely on promotion, but on driving conversation.

Result

The social media channels acted as a campfire for employees to learn about worldwide initiatives, while also educating consumers on Novelis’ commitment to creating eco-friendly products that reduce their carbon footprint, and frankly, making content about aluminum interesting and newsworthy. Our strategy was a quantifiable success! The Novelis’ social channels saw a tremendous growth in followers: 665 percent on Facebook, 135 percent on Twitter, a 180 percent increase on YouTube, and a 70 percent increase on LinkedIn.

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